
Advancing Sustainable Meat Principles, reduces GHG emissions by 33% and advocates for moderating meat consumption as part of a balanced, sustainable diet
For more media materials please visit: https://www.multivu.com/players/English/8116751-maple-leaf-sustainable-protein/
MISSISSAUGA, ON, June 6, 2017 /CNW/ - Maple Leaf Foods (MFI: TSX) today announced its ambition to be the most sustainable protein company on earth, based on a sweeping set of principles and an expansive sustainability agenda that has yielded substantial advancements in nutrition and environmental impact, elevated animals care, and step-changed the Company's investment in social change.
"The world we live in is facing profound social and environmental challenges, as we seek to sustainably feed a burgeoning global population," said Michael H. McCain, President and CEO. "Our food system has drifted from its roots, to nourish wellbeing, to farm sustainably, to view food as a universal good for all. We must serve the world better."
"We deeply believe that Maple Leaf can be a leader in advancing more sustainable protein and that this will provide exciting growth opportunities for companies prepared to lead," continued Mr. McCain. "This is true to who we are, reflects our strengths and builds on the material progress we have made over the past several years."
Sustainability requires a broad perspective and Maple Leaf has spent a lot of time researching and thinking about what this entails. The result is an industry first set of Sustainable Meat Principles that will guide the Company's growth and business practices:
"We embrace these principles, recognizing that sustainability is aspirational and evolving," said Mr. McCain. "We will measure ourselves against progress, not perfection. They are based on what society needs and where we need to lead. We have full confidence that the actions we take will deliver outstanding results for society and our company."
To bring the Company's Sustainable Meat Principles to life, Maple Leaf is employing six strategies:
Highlights of the Company's recent sustainability progress include:
More information about these highlights are available in the "Sustainability at Maple Leaf Fact Sheet" in our Content Centre and at www.mapleleafsustainability.ca.
|
1. |
Ranganathan J, Vennard D, Waite R, Dumas P, Lipinski B, Searchinger T, and Globagri-WRR Model Authors. World Resources Institute, 2016. Installment 11 of "Creating a Sustainable Food Future": Shifting Diets for a Sustainable Food Future. |
###
About Maple Leaf Foods:
Maple Leaf Foods Inc. is a leading consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf® Natural Selections®, Schneiders®, Schneiders® Country Naturals®, Mina® and Lightlife™. The Company employs approximately 11,500 people and does business in North America and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).
SOURCE Maple Leaf Foods Inc.


